Want an automated email marketing strategy that generates sales every single month? Try this holiday promotion email strategy. It's five easy steps, let's jump into it.
Step 1: Pick at least one holiday per month for the entire year in advance
Decide what those are. Some of these are:
- January - New Year's, and Martin Luther King Day. Those are pretty popular days, which can leverage for a promotion.
- February - Valentine’s Day and Presidents' Day, pick one of those.
- March - Saint Patrick's Day and Mardi Gras.
- April - Easter and April Fools. April Fools can be a fun one.
- May - Mother's Day and Memorial Day
- June - Father's Day
- July - Independence Day
- August - Back to school is a good promotion to generally run.
- September - Labor Day
- October - Halloween
- November - Veterans' Day, Black Friday, Thanksgiving and Cyber Monday. You can go nuts in November.
- December - Christmas
Think about a holiday that makes sense for you. Now, there are more holidays to leverage. You can just Google search the holiday calendar, and there are other opportunities. If you pick one for each month of the year, that's 12 promotions you run throughout the course of the year that you can build campaigns around.
Step 2: Come up with the content
Once you've determined at least one holiday for every month of the year, now it's time to come up with the content. Write those down and then think about what the promotion can be used for that month.
Write some content to it, and come up with the promotion. You can even create the coupon codes in advance on your point of sale system or maybe your eCommerce store, and make sure that they're active during the appropriate window.
Build all of that out upfront, so that you don't have to think about it later. Put it in a spreadsheet, list off each month, the holiday you wanna promote, what the promotion is, and if there is a coupon code or something that you've generated for that. Get all that organized upfront.
Step 3: Jump into your email marketing software
Actually, create email templates. Now that you know the content and the holiday, it's time to design the emails. Do this in advance. Go ahead and design all 12 emails upfront, get them ready to go, and actually scheduled in your email marketing software to send at the appropriate time.
If it's the holiday, you don't want to necessarily send the email on the day of the holiday, send it with some runway leading up to it. It could be according to what makes sense to your business. Is it a week in advance, is it two weeks in advance? Is there a series of email reminders that you send leading up to the holiday? Think about that, so that it's all ready to go in your email software. Also, if you're using a CRM, make sure you connect it to your email marketing list for these promotions
so that everybody you're working with, throughout the course of the year, whether it's a lead or a customer, is automatically added into your email list. Now, when that holiday rolls around, it sends to everybody automatically.
You don't have to make a reminder to yourself to go every single month and update your list manually. It just all happens in an automated way with your email marketing software connected to your CRM.
Step 4: Set reminders in your calendar
This is to remind yourself of this promotion in advance, just to check it, and make sure that it's actually ready to go. Make sure it is scheduled and ready to send so that you don't forget. Also, it's a good reminder to alert your salespeople or the other folks in your organization that this promotion is coming up. This is to make sure they are not surprised and the customer doesn't ask them for a deal that they're not aware exists.
Step 5: Set a calendar reminder at the beginning of every year
This is to make sure that the next year is updated for these promotions as well. The beauty of doing these type of campaigns is you can review the results over the previous year, and make adjustments for the next year, if needed, to improve your performance.
As you do this year after year, you'll know exactly how those campaigns perform. You'll know, based on the size of the list, in the email campaign, how many sales you will actually receive, almost to a very small margin of error.
It becomes a mathematical certainty over how many additional sales you will drive for your business, based on the size of your list. The beauty is, as you grow your business throughout time, you will have more and more people on this list because you will have more leads or more customers that you've worked with over the years.
The number of people receiving these promotions increases and therefore, your sales increases as well. It's a mathematical certainty. Optimize your campaigns year over year, to see better results as you grow your business.