Your email marketing strategy matters. Emails are still among the strongest marketing tools out there and you have to make sure you're doing it the right way. Email marketing is a complex process that requires you to go through several different phases of preparation and delivery. But, none of this will matter unless you write the perfect email copy for your target audience.
But, what happens if you're not sure about the quality of your email copy? Maybe you're making the common email writing mistakes that are preventing your email copies from being a major success. Luckily, we've got your back. Below, you'll find the list of 7 essential tools that will help you avoid making those email writing mistakes. Instead, you’ll write a killer email copy every time. Let’s take a look at the tools.
Simplicity is key when it comes to writing a highly professional and effective email copy. Writing a copy that is hard to understand and read will take you nowhere.
Here’s why. Your target audience and people on your newsletter list are versatile and have different backgrounds and social statuses. Your email copy needs to speak to all of them.
So, the next time you’re writing an email copy, make sure to ask yourself:
- Is there a simpler way to say this?
Thesaurus is a writing tool that will help you:
- find the simplest words to make your point
- substitute complex, technical vocabulary with everyday words
- remove redundancy and ambiguity
Make sure that simplicity dominates your email copies.
An effective email copy should be based on the main keyword and contain several other secondary keywords. This will ensure your email copy signalizes to the reader why the content is important to them.
Therefore, you should use tools such as the Google Keyword Planner to:
- detect the right keywords
- decide which ones to use
- find the keywords for your target audience
You should also include these keywords into your subject line and give your customers and recipients a strong reason to read the entire thing.
Using the right keywords in an email copy will make it more effective, understandable, and memorable.
When you're designing an email for your target audience, you have to have one thing in mind. People don't want to read a huge amount of text just because you've sent it to them.
No, people want simplicity.
And, it’s your job to write a copy that is:
- easy to read
A simple structure will influence the readability of your email. As a result, it will influence its success. Fortunately, you can use the Hemingway App to check:
- readability score
- use of passive voice
- complex sentences that are hard to understand
- use of adverbs
- vocabulary choices
- reading time
This app will give you the guidance you need to improve all of the above-listed elements of your email copy. Once you finish with the changes suggested by Hemingway, you’ll have an email copy that is easy to read and much more appealing to your target audience.
And that’s what you need to strive for.
Coming up with great ideas for your email marketing campaign is a process. And, you never know when the inspiration or creativity is going to hit you. This is why you need a tool such as Evernote, to make sure you have all your ideas, plans, and notes in one place.
This tool will help you:
- organize your email ideas and plans
- take notes
- save images, web pages, PDFs, audio notes, etc.
- scan documents
This way, you'll have all your email writing plans in one place, and will be able to actively work on them wherever you are. It syncs into all your devices which makes it super easy to use. Evernote is a tool that you need to make sure your email marketing strategy is going just the way you want it to.
Another super important factor in writing a successful email is to make sure your tone and writing style shows confidence and professionalism.
There’s no room for:
So, if you’re using words that are weakening your authority or showing you as someone unsure of their own virtues, you’re in trouble.
But, JustNotSorry will help you remove those words and phrases and find the best substitute.
So, here’s what your sentence would look like before and after using JustNotSorry:
- I’m just writing to say that we might have an offer you’d like.
- We’re writing with an offer for you.
You shouldn’t be sorry for anything, and you should definitely not show it to any of your recipients. This attitude will ensure you’re writing better emails.
Can you imagine sending a highly professional email to your target customers, but not doing the necessary proofreading? It could turn into a real disaster.
The truth is, a mistake as simple as a typo could ruin your credibility and make your customers think less of you. This is why you need a brilliant proofreading tool such as Grammarly to remove all mistakes you may have made in your email copy.
Here’s how it works:
- you paste your email content or drop the file into the designated space
- allow Grammarly to scan for a couple of seconds
- Grammarly will underline potential spelling, grammar, and punctuation mistakes
- it will offer the correct solution
- you can review them and make the final decision
Grammarly is the ultimate proofreading tool that will make sure your email copies are perfectly written. But, if you feel like you need more help, these professional writers can do the proofreading and editing work for you.
If you think that the entire success of your email boils down to its written content, you’re wrong. Emails are much more than just a piece of content designed to convince, entertain, or inform.
The truth is, the visual effect of your email is extremely important as well. You have to give your recipients something to look at, not just something to read.
This is why you should walk the extra mile and incorporate visuals such as:
And, Canva is a free graphic design tool that can turn any dull email into a more visually appealing one. You can use royalty-free images, email templates, and ready to go design to make your email copies stand out.
It’s easy to use and offers a thousand options, so make sure you check it out.
If you want to write the perfect email copy that is both memorable and effective, you need to use the right tools for it. That’s the best way to ensure you reach all your email marketing goals and have your emails work for you, not against you.
Hopefully, the list we’ve shared above contains the tools you’ll love using in your email marketing strategy. Choose the ones that will help you write better emails and enjoy the results of your hard work.