What is the tool all top businesses use to boost their sales and pave their way to a roaring success? Email Marketing!
Yes and the good news is you don’t need a lot to make it work for you. Email marketing is everyone’s cup of tea as long as you are diligent and consistent in your efforts.
This post is all about email marketing and why it is so powerful to build and expand your business. It also talks about how to earn massive amounts of money from email marketing while you sleep. Not only that, but you will also find out how you can build your email list from zero to 10k and continue to grow that.
Before we start, know that email marketing can really help you grow just any business online so you can reach that goal of ultimate freedom. You can generate 500 to 600 leads per day just by following a few simple steps. As you can see in this marketing plan example, email is a critical part of any modern marketing plan.
In this post, we will discuss the "email marketing beginner guide" and why and how you should be using email marketing services to your benefit and also what are the top-notch tools to get you where you want.
Email Marketing Vs. Social Media
A lot of people think social media has taken over and can totally do what emails once could. Well, social media is playing a major role in marketing today but email is ‘still’ NOT DEAD. Here is a strong reason why:
In email marketing, you own your email list.
When you have a list of subscribers you own all the details in that list. On the contrary, if you have YouTube subscribers or fans on a Facebook page or followers on your Instagram, you don’t actually own any of your subscribers, fans or followers. Some people might argue that we own lists only because they are using an Email Software Service.
Yes, initially, when you start with email marketing you need a service provider. They all have the basic functionality of sending out emails to many people at the same instance and are really good to go. You can generate leads, connect and set up auto-responders and send out an email to your entire list.
It doesn’t matter where you have your email list. As long as you have a list you can import it or export it to any software via a .csv file. That’s how you own the list. It’s yours.
How to Start Building an Email List?
There are 5 major and very basic steps involved when starting with an email list.
Step #1: Emailing Service Provider
For starters, you need to go to an email software provider. Choose any reasonable service provider that fits your needs. There are many email service providers out there:
- And many more.
Step #2: List-building
Start creating your first list. This list is going to be your main email list when people subscribe to your channel. There are options available to create multiple different lists or segment them according to your needs but that is not the scope of this post. At this point, all you need to do is set up a list.
Step #3: Generate Leads
Through this list, you generate your leads. More on this in another section of this post.
Step #4: Set up an Auto-responder
Some people confuse auto-responder to be any different than your email service provider. That is not the case. An autoresponder is a functionality of email marketing. It allows you to set up automated emails to go out to your subscribers.
You can set up email sequences and on day one when they subscribe your list through your lead magnet you deliver the lead magnet immediately to their email. Following that you have, for several days, an email auto responder follow-up sequence. This is very possible and it can make you a lot of money.
Step #5: Broadcast Emails
Broadcast emails allow you to send one email to your entire list. Influencers and businesses have huge lists of subscribers in their email list. This feature allows them to send out mass emails hassle-free.
Email marketing is not dead. Many people like to quote that but to this day email marketing is one of the major power tools to get your word out there to millions of people. If you are not using email marketing you are losing money in your business. Do not forget to verify your emails before starting an email campaign.
How to use Email Marketing to Grow Your Business?
To generate money via email marketing you need a strategy. You start off with creating a Lead Magnet for your product.
Create a Lead magnet
This is essentially a 100% free product that you give to anyone who has willingly given their email to you. For this, you need to create something of value to people. Note that when you have a targeted audience in a specific niche you need to create a freebie in that niche. It’s easy to give value to a lot of people this way.
What Can You Create 100% Free and Give Away?
You can give them a free e-course or a free eBook. Remember that this content you give out needs to be of good value to your target audience. There are several ways you can create meaningful content without spending a lot of money.
A Few Good Resources:
- If you want to create a course you can use Teachable. Teachable.com is absolutely free.
- You can create eBooks for free using Canva.com. It has tons and tons of free templates for you to work on.
Where is Your Lead Magnet Positioned?
Your lead magnet needs to be on your lead capture page. It asks for your audiences’ email and first name and you forward them the product to their email ids. This page can have a headline, followed by a description or a video. Don’t get too crazy with it. Not everything you put up on the page will work.
To test what works you can split test. In this test, you basically create two different lead pages for the same thing and send traffic to both. You then observe which page is working better for your product. The winner is, of course, the page that is giving you the maximum number of leads.
You can also test the winner against another page to make sure you are not losing any leads because of meager design/content improvements. This is, of course, to increase your conversion rate.
“ Experts say keeping it simple will give you more results than just cluttering it with everything you can possibly think of.
How to Create Capture Pages?
Not everything in this process is absolutely free of cost. You will need to pour in some money in these tools to generate results for you. One of the most used lead capture page building service out there is ClickFunnels. It’s $97 a month to set up. Your email service provider will be another $15 or something. In all, you are good to go in around $100.
ClickFunnels has a free trial option and you can see how it works for you by opting in for that. Once people are on your lead capture page and they opt for you freebie you send them the gift via email. Once their email is in your list, you start with your auto responder sequence to promote your business.
You can set up the email campaign to send an email after every other week, day, and month or just as you like.
Take Your Leads to an Offer - Monetization
Whenever someone opens your freebie you can take them to an offer page after the download. It could be a bridge page where you bridge the gap between the actual offer and the capture page. It could be anything explaining the benefits of what’s coming up. You can monetize this offer. You can capitalize it and make a sale right there on the front end.
Why waste an opportunity only thanking your lead for downloading a free gift when you can make money? This could be another of your own product offers or any of the affiliates offers you are promoting.
You have already landed a spot in the lead’s mind by giving them a free gift. Use the next emails in your sequence to build some trust with your audience. In the coming emails point them to your offer. This offer is where you make actual money. This is how you can literally put your business on autopilot. You can make sales even when you are asleep. Your email follow-up sequence will start selling for you.
The Power of Email Marketing - Why Build Email Lists?
- You have built an email list of 20,000 people.
- Only 500 of them open your broadcast email.
- Out of those 500, only 10 people purchased the offer.
- Now the product you were trying to target your audience paid you $100 in commissions or sales.
- This makes you $1,000 right in your pocket.
For what? Only sending one email. Makes sense?
Read again. If you have a well-targeted and niched email list of people who you send a valuable offer to. And you have built trust with them over time through your content (emails). Some percentage of those people will buy from you. And this can be extremely rewarding for you. That is the power of email marketing.
Businesses have gone out and sky-rocketed their sales by using this simple strategy. If you are not using this powerful tool to benefit your business, you are leaving a lot of money on the table.
When you grow a sizeable email list in a specific niche and you have continuous communication with them, at a push of a button, you can make money via one email. No long waiting, no hours and hours of endless work and no leaving money on the table anymore.