Everyone wants to know the key details (Demographics) of the person having an email address. This article is about knowing the person behind the email address and adding more information to your subscriber's profile. Before we get into the details of How to find a person behind the email address, it is important to know Why to find a person behind the email address.
To find an email is as important as finding the phone numbers in the back days. The technology has evolved and email marketing is getting lean and more and more targeted. Finding the valid email and knowing the person behind the email can drastically change your email marketing landscape. With proper information of your subscribers not only you can send valuable emails that convert but also send emails on the right time.
Emails can be validated with an email validation tool and more information can be gathered through the data enrichment. Let us say for an example you have an email list of 5000 subscribers. You can personalize your emails if you can add names or profile photo of the email owner in the body of your outbound emails.
Here is how to find the vital information behind an email address!
Emails are collected in different forms across the web and communities. It is important to ensure that the data that is being collected is accurate so that resources spent does not go into a waste. Data enrichment is one way of collecting vital information from an email address.
Why data enrichment?
Data enrichment can simplify the complex processes by extracting valuable information, not only it saves a lot of time but also increases productivity. Whatever may be your goal to enrich your data, adding important metrics is one of the key outcomes.
Here is the effective road plan for an effective data enrichment process.
Set your goals.
It is a no brainer! set clear goals of what type of data you need through a data enrichment process. Many times you will be looking for multiple outcomes like finding a person's first name, age, social profiles, etc.
Assess the quality of your data
Before you get into the data enrichment it is imperative to validate your database. There be a lot of bad data some with spelling errors and some with no commercial value. Cleaning your email database will save you time on enriching the details of the invalid or irrelevant email database.
Stick to the process
Improving your email database is the continues process, the more you take care of your email data more returns you can expect.