We want people to respond to the email. It doesn’t matter whether their response is positive or not. Doesn’t matter if they have some questions for us. All we want is for them to respond. We want them to engage. The worst thing that can happen is that they receive the email and choose to ignore it.
There are many reasons why people don’t respond to your email. It could be your CTA; you should be singular in your focus when it comes to your call to action. If you are asking them to do something that includes decision making it could come up with some friction. It hard for them to write out what’s going on.
How to deal with no response for your emails?
This trick is pretty simple. You are not asking much out of them and it will make their fingers do what you want them to do. Respond.
Here are two different scenarios for you.
Number 1 is you are sending a cold email to someone. You are trying to qualify them. You are trying to engage them at the top of your funnel. What would you do? Instead of going about like here is our company and here are all the beautiful things we can do for you, here is how you can schedule some time with us or look into our online demo, have them preselect what they are most interested in. You promise to respond to them as per their requirements as per exactly what they need. You cater to their needs in that response.
I’m Cassy from so and so company. Here is what we do. I’ve realized marketers like you face one of these four problems in their careers. Then list the problems 1, 2, 3, 4. Just choose your number and reply to that. Whatever coincides with your problem. I’ll share with you a tactic that we have seen people succeed with. Or share with them some case study or book or any resource that can be of help for them. Share some personal tips or tricks with them. Just anything as long as it is a solution to their problem. Connect them with someone who has recently overcome that challenge.
Just because you are making it an email that is fun to respond to. It is easy to parse because you are giving them some very easy and set finite options in bullet points. It’s different, it’s easy and it’s very engaging. You don’t even need them to be polite and give some long sentences. It’s just a number you want.
That was example number one.
Here is another one. This comes in the follow-up. We think the fortune is in the follow-up and it is for good reason. Choose your number is a brilliant sales email tactic but when somebody goes quiet you can send them an email saying ‘Hey I’ve tried to contact you multiple times but since you haven’t responded let see what we have here. I’ve noticed it could be either of the three reasons:
- You have found the solution to the problem from elsewhere are too polite to reply and reject me
- This is still something you want to fix but it’s not a priority anymore. You got buys, life happened, you still really want to talk to me but you are a little embarrassed that you haven’t responded to me yet. Perhaps you are waiting for the perfect moment to do so.
- Something terrible happened, you stumbled and fell down the stairs in your basement and somebody, preferably me, should call 9-1-1.
Choose one of these three options and hit reply so I don’t have to worry. I can take the next appropriate steps and leave you in peace. Of course, this version is a bit funny, you can always go with the tone of your brand. Even though it is very light-hearted but this version, you will be surprised how well it works. It’s very powerful.
You can take this same tactic with your sales team and the customers who don’t respond yo back. As a founder just send them a message saying you heard they had so and so problem but then wouldn’t reply even after several follow-ups, here are three reasons why we think you are not responding… reason 1… reason 2… reason 3… let us know what it is out of the three so we have the clarity to move on. You will be surprised at the responses you get.
It’s a simple hack. Many companies are using it but it’s not much out there yet. You can call it sales email with numbers hack.