Every time a user imports new addresses or sends a campaign to new people, MailChimp abuse prevention system, Omnivore, checks your audience for any email addresses that you have not yet contacted via MailChimp.
When you receive a warning that the expected bounce or abuse level of your audience is very high, they will prevent sending to that audience before you delete the wrong addresses.
What is Mailchimp Omnivore?
MailChimp omnivore in simple words is nothing but protection against abuse. MailChimp omnivore is an algorithm which runs through your email list to asses the risk of bounce rates or abuse rate whenever you import your email database into the MailChimp's system.
MailChimp Omnivore exact warning message is: "Your account has one or more issues that need to be resolved. View issues" - "Our automated abuse-prevention system, omnivore, has detected an action or content in your account that may be in violation of our acceptable use policy. for more information on these violations, please review our acceptable use policy.".
In a nutshell: It is an automated abuse-prevention algorithm programmed “to predict a bounce, complaint, or spam trap rate which will exceed industry limits,” per MailChimp statement.
What Triggers Mailchimp Omnivore?
The first this you should know is that the Mailchimp omnivore warning does not mean your Mailchimp account is suspended or closed. If you remove the flagges list and upload another list with no problem, you can send email campaigns with no problem. So, the Mailchimp omnivore warning belongs to the uploaded list, not your entire account. There is one key factor that triggers MailChimp omnivore and brings in trouble for you "The quality of your email list". Once you import your email database, MailChimp omnivore predicts the potential bounce rate, abuse rate, spam traps, and hard bounces.
Your email list has been flagged because it most probably contains old outdated or deactivated addresses, bad syntax, job titles rather than names, disposable emails or email addresses or the emails that flagged as spam traps.
The omnivore algorithm is very accurate in measuring the quality of an email list. If the risk associated with an email list is beyond specified limit you will not be allowed to send out emails to the affected email list. As sending campaigns to such email accounts can harm their email deliverability.
Frequent omnivore warnings question your email list collection process as well as the maintenance of the list, it can also lead to a permanent account ban. Let’s dive into how to avoid MailChimp omnivore issue and send email campaigns successfully.
How to Fix Mailchimp Omnivore Warning?
As said earlier, it is all about the hygiene of your email list. Taking care of it can keep you miles away from omnivore horror. The simplest and most effective way to remove the warning is to use an email validation service to validate your email list.
Here are a few real-life scenarios of omnivore warnings and measures:
Case One - Newly imported subscribers list
If you never had an issue like omnivore and you have recently imported a new list of email subscribers. It is a high chance that there might be a problem with your fresh imports. Try to undo the latest import and reconfirm the addresses. You must use email validation services to cleanup new emails and try re-uploading them.
Case Two - You have not added new subscribers in recent past
If you have not added any new contacts and end-up with omnivore warning, try to clean your email list immediately. As email accounts decay over a period, there are chances that some of the emails in your list have become inactive or invalid.
Case Three - Who the hell imported this subscriber!
This can happen if you are using a shared account and it is difficult to keep track on subscribers list. For such a scenario, you need to segment the list within MailChimp by following these simple steps.
Create a segment by using the below option from your MailChimp dashboard
- Date added
- Is after
- a specific campaign was sent
- and choose the last email campaign from the drop-down menu
Download the segmented list and re-verify the email list with the help of email list cleaning service which will remove all the invalid and potentially harmful email accounts from your list. You can use DeBounce to remove bad emails from your list.
In all these three cases, you need to remove bad emails from your list. DeBounce can easily help you to remove bad emails from your database. So, signup now on DeBounce and start cleaning your email list.
What Will Cause a Hard Bounce?
The major cause of hard bounce in your email list is due to the existence of invalid email accounts in your mailing list. Invalid email accounts are simply that does not meet a standard email syntax format or there is no mailbox registered.
What Will Cause High Complain Rates?
- Have you bought an email list?
- Or the subscribers in your email list have never given you permission to mail them?
If your answer “Yes” to any of the above questions you will always have higher complaint rates that will keep harming your overall email deliverability.
Long story short, avoid omnivore warning from MailChimp by keeping your email list clean.
How DeBounce Helps to Remove Mailchimp Omnivore Warning?
You can bypass the MailChimp Omnivore warning, reduce your list bounce rate and increase your Return on Investment by using DeBounce email validation platform. You have these options after your list has been validated and cleaned up:
- Using native DeBounce-Mailchimp integration and removing "Risky", "Bounce", "Disposable", "Spam-traps", "Role", and "Syntax" emails from your Mailchimp account.
- Downloading "Safe to Send" and "Valid" addresses. You should remove role addresses like "[email protected]" from your list, because Mailchimp omnivore does not like role-based addresses.
- Downloading "Risky", "Bounce", "Disposable", "Spam-traps", and "Syntax" email addresses, so you can add them into your suppression list and remove them from your MailChimp account.
Do you want to remove the warning from MailChimp Omnivore and validate your email lists now? So, Sign-up Now!
Although DeBounce will absolutely clean your list, we can not guarantee to remove the Omnivore warning. Mailchimp does not reveal any part of the results of Omnivore, and as such, there is no conclusive way to prevent flagging. There are just some ways or suggestions to remove or resolve it.