The data we receive about our leads tends to be lackluster. It does not provide us with enough information. Non-enriched is the term that is used for such leads. It means that we only have a name, email, or age group of that lead.
Since non-enriched leads are not enough for starting a targeted marketing campaign, there is a need for more relevant information to convert leads effectively. Besides, data gets stale and consists of false information about the leads. This is why data enrichment is crucial.
What Is Data Enrichment?
Before we take a look at the data enrichment tools, it is important to know what data enrichment is. The term refers to the process of enhancing collected data of relevant context through additional sources. Therefore, available online data will be merged on any given prospect.
With data enrichment tools, you get to receive more insights into your potential customers. Then, you can use the data to provide customers with a completely personalized experience. There are various ways through which you can accumulate more data.
The data enrichment tool you use will auto-populate the information to give you more insights. For the data enrichment strategy to work, the following conditions need to be met.
- The quality of the data needs to be acceptable.
- The data has to be up to date.
- The same set of data has to be used across all sales tools.
The Best Data Enrichment Tools
DeBounce is a leading data enrichment platform. All you have to do to use the platform is send a request to obtain the missing details about your leads. The tool will provide you everything that you need including photos, social profiles, company details, phone numbers, names, and more.
Debounce’s data enrichment service is available for only $10 for 5,000 verifications. Thus, it is one of the most affordable tools out there. It is simple to navigate and makes data enrichment seem easy. It is the perfect solution for small and medium businesses.
BeenVerified is easily one of the best data enrichment tools out there. To take advantage of its potential, all you have to do is type the name and location of the person. The platform will take care of the rest.
It analyzes dozens of social networks and websites to provide you with a complete profile on the lead.
If there is one data enrichment tool that you need to use, it is BeenVerified. The lead profile will contain all the information that you could need, such as full name, age, buying preferences, and more. You can use this information to better target customers.
A great thing about Been Verified is that it only costs $26.89 a month. This makes it an affordable data enrichment tool. Hence, it would be best if you gave it a try.
Another data enrichment tool that you need to use is Sales Genie. It provides you with an advanced platform that you can use to upload your list of recipients. Then, it will work to enrich them. Once it completes analyzing their details, it offers in-depth profiles.
Generally, the tool is somewhat affordable. However, you will need to pay more for advanced features. Plans start at $119 a month. But, it is definitely worth the cost.
InsideView is an amazing data enrichment tool that you need to try out. As the name suggests, it truly provides you with an InsideView of your leads.
A great thing about the tool is that you can even integrate it with your CRM platform for more detailed profiles on leads. It does not get better than this.
The data enrichment tool works very fast and easy to use. There are various data enrichment solutions for you to choose from; each solution requires a subscription. You can give the free plan a try to get an idea of the platform or pay $99 a month to start using it.
Finally, ClearBit is the perfect platform for start-ups and companies in their early stages. It offers data enrichment and plenty of other features. To use the tool, you only need to enter a corporate domain or email address, and it will provide you with the rest.
ClearBit integrates various CRMs and platforms, including Zapier, Marketo, and SalesForce, to provide you with all the information you need to target your leads. It only costs $99 a month for about a thousand requests. You can use it to take your business to the next level.
Why Do You Need To Use Data Enrichment Tools?
Every business can use data enrichment tools. Whether you are running a software development company or a marketing agency, you can use these tools to achieve all your goals. There are many benefits of using data enrichment tools, as mentioned below.
Enhanced and Accurate Data
One of the main reasons why you should use data enrichment tools is because they provide you with enhanced and accurate data. When you enhance your data, you get to open up new possibilities for improving targeting, opening up new communication channels, and marketing campaigns.
Cleanse your data and ensure that your list is usable by using data enrichment tools along with email verifiers. They will make your life a whole lot easier.
Improved Lead Segmentation and Scoring
Another benefit of using data enrichment tools is that they help improve lead segmentation and scoring. The fact is that the more you learn about your lead, the better you will be at lead segmentation and scoring. This will also help boost conversions.
Gone are the days when bulk campaigns were common. Today, a personalized marketing campaign has become the norm.
By following an individual approach using the personal information gained with data enrichment tools, you get to provide a personalized experience to leads. This helps boost conversions.
Data Enrichment is the Future
Businesses are always looking for a way to stand out in the crowd. This is why data enrichment in the future. With the data enrichment tools mentioned above (BeenVerified, Sales Genie, InsideView, PIPL, and ClearBit), you get to reap the benefits of data enrichment, including higher sales and better nurturing.