If you can get people to open your emails there is a much greater chance they could eventually buy something from you. In this post, you will discover three steps to write emails that sell.
But before that, it’s important to understand that when we are showing up in someone’s inbox they are immediately going to look at our name and are immediately going to mentally tag it as a sales message, helpful message or a friend. It’s really important to understand that when sending an email all you are trying to build is a relationship with your audience. The following three steps will help you do that job in a much better way.
So what are the three critical parts of your email?
1. Subject Line
Why is that important? It’s like your name. It’s the first thing that they are going to see. It needs to be something interesting for them. Your subject line should grab their attention. If they signed up for fishing tips and you send them how to through a curveball that is not going to grab their attention. Make sure you are delivering what they signed up for.
Curiosity works really well. Don’t overuse it but it does work well. For instance, Try these 5 tips on improving your blog game [never thought these would work].
Focus on delivering value in your subject line. That is what is going to make them open your email. If you can’t get their attention any of the other stuff in this post doesn’t matter. Literally, none of it. Because they are never going to open your email, to begin with. You are selling the idea to click on their email in this part and you better do it well.
2. Story + Why
In the body of your email tell them a story and in that story connect with why you are writing this email to them. Perhaps you were reading a book recently and found out about these 5 amazing tips on improving online businesses.
Crafting stories and then writing your emails around it makes them more personal and relatable. Make sure your story is relatable to your headline. Anything you are trying to tell about your brand/company or products should come in that story.
3. Sell the Click
You are going to have a link in your email. That link is not going to be about something they buy. This link should link to a piece of content you created. You can have your product woven into that content. But you don’t technically have them click on the product in the email directly. You may just get them to read the content because you know you are going to deliver value and eventually you will have them click on a product. You first have to build that trust.
Always be thinking about how you are going to first deliver value and then have them think about the products that you sell.
You can also get them rid of the product and just lead them to a piece of content. That is totally fine as well. That content could have links to other pieces of content with your product. It’s up to you how you play here.
So in summary what we discussed here was a simple strategy to increase your open rate for your emails. You start off with an amazingly crafted headline, follow that with a story and tell them why you are sending them this email. The story has to be in line with your subject line, of course. Finally, you lead them to the click. This is where you sell them the click. This click is not to a product but to a content that has some products weaved into it.
You can also share half your blog in the email and then guide them towards your website for the full post. Your content can be anything from a blog post to a Facebook post. If they find value in it they will share it with others and you will be more discoverable. There is a lot that can happen within your content.
This is the process and it’s not very complicated. Is this something you are already doing?