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Footer

What is Footer?

The footer is the section at the very bottom of an email message, below the main email content. It contains standardized information that remains consistent across all email campaigns sent out by a brand.

A footer usually includes the following elements:

The footer plays an important role in building trust and credibility. Recipients want to know who is sending emails and have easy access to unsubscribe or control preferences. A clean footer that follows best practices conveys professionalism and respect for subscribers.

A well-designed footer also takes up minimal space so the focus stays on the main content. But it should have a visible unsubscribe link – something email providers like Gmail check for spam compliance. Having consistent footers across campaigns helps recipients recognize and engage with emails from a sender.

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