Implicit Consent

What is the meaning of Implicit Consent?

In some cases, a user may drop an email address for business communication or transaction without explicitly opting-in for emails. This is called implicit consent. Instances of implicit consent include preselected checkboxes or asking for an email address as one of the compulsory fields when accessing a resource on the internet, without stating the email’s intended use. Implied consent is not one of email campaign best practices.

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