Re-Engagement Campaign

What is the meaning of Re-Engagement Campaign?

If a subscriber has been “inactive” for an extended period, a sender may start a re-engagement campaign to entice such subscribers into opting into their email list. The campaign involves giving promotions and offers to the subscriber. It is best to run a re-engagement campaign before the permission of the subscriber expires.

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• Accept-All
• Delivered Email
• Block
• Feedback Loop (FBL)
• Spam and Open Relay Blocking System (SORBS)
• Reputation
• Tabs
• SMTP Bounce Codes