Re-Engagement Campaign

What is the meaning of Re-Engagement Campaign?

If a subscriber has been “inactive” for an extended period, a sender may start a re-engagement campaign to entice such subscribers into opting into their email list. The campaign involves giving promotions and offers to the subscriber. It is best to run a re-engagement campaign before the permission of the subscriber expires.

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• Reply-To-Address
• Explicit Consent
• Re-Confirm Campaign
• SMTP Bounce Codes
• Conversion
• Deliverability Rate
• Confirmed Opt-In
• Click-Through Rate