Email subject line is the very first thing that a recipient of an email will notice. Will you open an email with the creepy or misleading subject line? This is the importance of a subject line in an email.
The phrase "The first impression is the last impression" is best suited for Email subject lines. An email subject line must give a clear reason for a reader to open and explore your email.
Don’t Leave Email Subject Lines by Chance
Every one of us receives hell lot of emails on daily basis; which are then ignored by us mercilessly. Email subject lines are often given less importance and are left for last minutes. But, a tested and well-crafted subject line can boost your email open rates.
Subject lines must be unique and interesting. Your subject line must persuade the recipient that the email contains information or messaging that will improve their lives and/or business.
How to Craft an Email Subject Line?
There is no sure-shot formula for crafting a compelling email subject line. But here the checkpoints for getting better at writing subject lines.
Keep it short and clear
Short doesn't mean just two or three words, write anything between 30-50 characters. Don't confuse the subscriber with a vague message.
Hook 'em Up!
Offer value upfront, write as if you are a recipient. Hear this phrase "WIIFM" - What is in it for me? Writing your subject line around this phrase will drive the decision of the recipients whether to open your email or not.
Don't make false promises
Never mislead the subscribers as it can lead to losing a valuable lead forever. Always be specific to your content.
Heard about A/B testing?
You have spent hours writing a better copy don't ruin your chances of getting better engagement, by not testing your subject lines.
It can be a real struggle in selecting the best out of two subject lines; test, test, test!
Don't worry everyone struggles to write a perfect; clickable subject lines. This why email subject line tester exists.
Top 5 Email Subject Line Tester Tools
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CoSchedule
Key Feature/What does it check?
CoSchedule is one of the best tools for testing email subject lines. CoSchedule is featured packed subject line tester, which also shows previews on different devices.
Price - Free
Login - Does not require sign-up.
Key Feature/What does it check?
Moosend refine is an AI-based subject line tester, which gives concrete suggestions as well.
Price - Free
Login - Does not require sign-up
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SendCheckIt
Key Feature/ What does it check?
SendCheckIt is featured packed email subject line tester, which analyzes Scanability, reading grade level, characters length and also previews your subject line on desktop and mobile.
Price - Free
Login - Yes, you need to sign-up with SendCheckIT, before you can test your email subject.
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Email Subject Line Grader
Key Feature/What does it check?
Email Subject Line Grades ranks the overall copy, word count and balance of your subject line.
Price - Free
Login - Does not require sign-up
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SubjectLine
Key Feature/ What does it check?
SubjectLine, scores your subject line out of 100. And advice for action if required.
Price - Free
Login - Yes, you need to sign-up (With professional email account) with SubjectLine, before you can test your email subject.
Go ahead! And create a witty and openable subject line for your next email campaign!
