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Email throttling is an essential feature of most email service providers (ESPs) that helps regulate the number of emails sent to recipients within a specific period. It works by controlling the rate at which emails are sent, ensuring that the volume of emails does not exceed the standard ranges. This feature is handy when sending large volumes of emails, as mailbox providers may defer excess messages, causing delivery delays or even rejection of emails.
Throttling in email marketing refers to the deliberate restriction or limitation of email sending volume to control the flow of messages and maintain deliverability rates.
Throttling helps maintain a good sender reputation by preventing spikes in email volume, which can trigger spam filters and result in emails being marked as spam or blocked altogether. By limiting the number of emails sent in a given time frame, throttling helps keep the email delivery rate consistent and predictable, improving the chances of successful email delivery.
Moreover, email throttling also helps prevent the overloading of email servers and network resources, which can cause system failures and downtime. By regulating the flow of emails, email servers can effectively manage the resources needed to process and deliver emails, ensuring that the email infrastructure remains stable and reliable.
In conclusion, email throttling is a vital tool for any email marketer or sender who wants to maintain good deliverability rates and a positive sender reputation. It helps prevent email delivery issues, ensures consistent and predictable email delivery rates, and keeps email servers and network resources running smoothly.
You may also read: All You Need To Know About Email Throttling
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