Exploring AMP for Email: The Future of Interactive Email Marketing

Who doesn’t have an email? Almost everyone has. It’s one of the most popular communication channels across the globe. Not only does it let you interact on a personal level, but it also allows you to communicate for business purposes.

Learn from history: What started as simple electronic messaging means in 1971 have transformed into what they are today—modern emails used not only for personal interactions but also for business and marketing. But nothing much has changed with these emails in recent years.

Fast forward to 2019, and Google released the Accelerated Mobile Pages (AMP) emails. They have incredibly amazing features like forms, carousels, and accordions. What a game-changer in the world of business and marketing!

But what are they, and how do they work?

This page covers what you need to know about AMP emails. Read on to learn:

• What they are;
• How they can be used;
• What their benefits are, and,
• How to set them up.

Discover how AMP shapes the future of interactive email marketing campaigns.

What Is AMP Email?

The AMP email is a technological innovation created by Google, allowing individuals and businesses to send interactive emails. This AMP HTML technology creates dynamic, personalized, and engaging emails. What’s great is that it lets you interact with others without ever leaving your inbox. Cool, right?

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FYI: AMP stands for Accelerated Mobile Pages, a technology originally designed to improve website performance on mobile devices. Google introduced this technology in 2008 to enhance the communication between businesses and customers. Who would have thought it would penetrate the email marketing industry?

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Today, AMP emails let users perform more than what regular emails typically allow. These include filling out forms, booking meetings, and even buying products without leaving the inbox. What an amazing feature!

Ready to leverage AMP emails? Learn their practical uses in the next section.

The Practical Uses of AMP Emails

AMP emails have transformed the marketing and business landscape. This technology has broken the general rules in email marketing. It has provided fresh, innovative alternatives you’d love to take advantage of.

In the past, you used emails for business communication and customer engagement with straightforward exchanges of messages. Today, you can use AMP emails in more ways than one.

Wondering what AMP emails are for? Here’s how to use them for business and marketing:

• Interactive Calendars: Book meetings right inside your email, whether for webinars or product demos. AMP emails have interactive calendars and offer integrations with other platforms like Zoom and Calendly.

• Seamless Forms: Add forms to your emails for your lead generation campaigns. Why not? AMP emails can help you generate leads and nurture these prospects via the platform itself.

• Effective Surveys: Embed interactive surveys within your email. Take it from Jerry Han, CMO at PrizeRebel, who recommends using AMP emails for customer surveys. “They let you conduct surveys and collect data seamlessly and effectively.”

• Productive Questionnaires: Include feedback forms in your email like NPS surveys and CSAT questionnaires. What’s good is that AMP emails encourage your recipients to provide feedback.

• Effective Quizzes: Evaluate your subscribers, customers, applicants, or students with interactive quizzes. AMP emails make these a lot easier and more convenient for you via the platform!

• Useful Calculators: Leverage these tools on the email itself when you and your customers need to crunch numbers. For instance, banks can leverage AMP emails, allowing their clients to see quotes and make calculations.

• Abandoned Cart Recovery: Send interactive emails to your prospects who haven't checked out their carts yet. AMP emails allow you to send promotional emails to those who have abandoned their carts as a way to improve your recovery rates.

• Enticing Rewards: Encourage customers to claim gift cards via email. AMP emails allow your customers to use Spin the Wheel to get rewards. Who doesn’t want gift cards?

Top Industries that Can Benefit from AMP Emails

AMP emails apply to business-to-business (B2B) and business-to-consumer (BSC) models. What’s great is that they cater to various businesses and clients across different industries.

Wondering how businesses can take advantage of the AMP technology? Below are the top sectors that can leverage AMP emails and greatly benefit from them:

• E-commerce: Online businesses involve a lot of processes in their operations, from order fulfillment to product shipping, all of which require efficient logistics operations to ensure smooth and timely delivery. As an e-commerce entrepreneur, you can leverage AMP emails to do business with your customers. They can communicate directly with you via the platform to check the status of their order requests.

• Travel: Travel agencies often face a lot of bookings from clients for travel arrangements. As a business owner, you must provide them with a seamless and convenient platform. The good news? AMP emails let your customers book tickets and access itineraries right inside the email. Managing bookings will be a lot easier and more convenient!

• BFSI: The banking, financial service, and insurance (BFSI) industry deals with lots of numbers. As such, your bank can leverage AMP emails to send comprehensive emails about loans, premiums, interests, and investments. At the same time, this platform allows your clients to calculate the figures more seamlessly and efficiently.

• Education: The education sector can also benefit from AMP emails, especially for schools and universities offering online classes. For one, you can send quizzes via this platform and monitor your students' activities on their emails. The platform ensures convenient interactions between teachers and students.

• Technology: The tech sector can benefit the most from AMP emails. As a SaaS provider, you can take advantage of APMP emails to get demo bookings, improve the onboarding experience, and even ensure customer retention. If you’re offering software and app services on a subscription basis, you can use the AMP technology for various interactions with your customers or clients.

Unraveling Key Statistics on Email Marketing and AMP Use

Looking to connect with prospects and engage with customers? It’s safe to say that email marketing is one of the most effective strategies. But amid its efficacy, emails strangely haven’t evolved much compared to social media and other digital platforms. If you notice, they still work the traditional way by sending and receiving messages.

What better way to level up your email marketing game plan than employing interactive emails? Enter AMP emails with their advanced features and components.

It's good that technological advancements have recently shaken the world of emails. Key players in the industry have incorporated artificial intelligence (AI) and machine learning (ML) technologies in emails. Email automation helps automate tasks, reduce manual work, increase efficiency, and enhance customer communication.

According to Salesforce, nearly 85% of customers say that the key to business success is getting treated like a person, not a number. AMP emails can help create highly personalized, immersive experiences for these customers. That way, these customers feel valued, not just deemed figures for increasing conversion rates.

Dyspatch reveals what most customers want and highlights the value of AMP emails. About 60% of email recipients said they are more likely to engage with interactive emails, and over 50% prefer to interact with content inside their emails. These facts and figures show how AMP emails can offer customers real value.

Further, Mailmodo conducted performance tests to assess the effectiveness of AMP emails compared to traditional emails. These tests revealed that AMP emails convert three times better than traditional emails. Obviously, the numbers don’t lie.

Discover more of the AMP benefits for email marketing in the next section below.

Key Benefits of AMP for Email Marketing

The AMP technology has led to more dynamic and interactive email experiences. It has enabled the use of AMP components within emails, such as forms, surveys, cart recovery, rewards, and more.

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AMP emails have proven effective and beneficial for email marketing campaigns.

Let’s cut to the chase—here are the key benefits of AMP for email marketing:

• Augmented Branding: Tom Golubovich, Head of Marketing and Media Relations at Ninja Transfers, recommends using AMP emails for branding. “The interactive platforms with AMP components let you put your brand in the limelight. Just ensure consistently include your logo and other visual elements directly associated with your brand.”

• Interactive Content: Through AMP emails, you can send interactive content pieces, such as surveys, polls, quizzes, and events. These content pieces allow email recipients to participate, paving the way for more engagement. What a great way to boost interactions!

• Enhanced Personalization: As a digital marketer, you’re looking for ways to personalize your email campaigns. Why? Prospects and customers are more likely to respond to customized emails than generic ones. AMP email is key since it has features and tools that let you personalize your email content and target prospects.

• Seamless Interactions: AMP provides a platform for easy and convenient exchanges of messages. See how your e-commerce business can take advantage of these interactive emails. For example, your customers expecting high-ticket dropshipping products can get status updates and communicate via this email platform.

• Increased Engagement: Traditional emails are straightforward to send and receive messages. But with interactive content and a robust AMP platform, you can expect a boost in customer engagement. Remember, increased engagement is one of the primary objectives of most email marketing campaigns.

• Improved UX: Integrating AMP components in emails has created a web-like experience on the whole platform. AMP has significantly improved UX, providing customers with the best experience. It’s like having an email and a website in one place!

• Better Analytics: AMP technology integrates AI and ML for email tracking and analysis. It can give you insights into how users interact on the platform, what components they click on, and how long they spend on each part. That leads to better email analytics and informed marketing decisions.

• Easy Integration: Easy integration with other channels or platforms is one of the best features of AMP emails. As a marketer, you can create interactive content pieces and link them to channels like social media and mobile apps. Such integration provides a more connected user experience (UX) for all!

• Streamlined Delivery: Jonathan Elster, CEO at EcomHalo, commends the email delivery with AMP components. “Interactive content pieces are less likely to be tagged as spam and sent to the promotions folder. They will likely reach their intended email recipients and serve their marketing purposes."

• Robust Security: Another remarkable benefit of AMP emails is their security and privacy features. They prohibit third-party service providers from using your data and information. With cybersecurity in place, expect zero intrusions on this type of platform.

• Increased Conversions: AMP emails can go a long way in boosting your sales revenues. For instance, using email templates for payment collections can increase your profits. Further, increased customer engagement and better customer experience can translate to high return on investments (ROIs).

How To Set up AMP Emails

Earlier, we learned about AMP emails, their practical uses, and their benefits. Now, it's time to set up your emails and use them for the first time. Then, you can capitalize on these outreach platforms for your marketing campaigns and make the most of them.

That said, here's how to create and send your AMP emails:

1. Register with email clients

To leverage AMP emails, start by registering using your email client. Only the following clients currently support the AMP emails:

• Gmail
• Yahoo Mail
• Mail.ru

The goal here is to whitelist your domain, showing your email is safe and secure for sending to subscribers.

Note that AMP emails must undergo DKIM, DMARC, and SPF security protocols and certifications for authenticity validation.

2. Build the AMP email

Registering your email client is one thing; Building your AMP email is another. To do so, you must perform coding and incorporate some AMP-enabled components. Below are some of the key ones:

• Media components allow you to include media elements in your emails. Want those images and GIFs for creativity? Fret not, as you can do that!

• Dynamic components let you add dynamic elements and guarantee interactive emails. Try to discover components like Amp-form, Amp-selector, and Amp-list.

• AMP layout components help you create a web-like experience on the email platform. Ready to add attributes like accordion, carousels, and links? Give it a try!

3. Debug and preview AMP emails

After building your AMP emails, you must debug and preview them. The goal here is to render them properly and ensure they work effectively. Here's what you need to know:

• Debugging enables you to see which AMP components aren't displaying and why this is happening. Therefore, whitelist your senders' email addresses and debug the banner.

• Previewing lets you see how your email will look precisely in the recipient's inboxes. You do this exactly as you would with other HTML sites.

4. Test your AMP email

At this point, it's time to test your AMP emails. Of course, you need to verify your email content before sending them.

For Gmail and G-Suite, here's how you can test your email:

• Use AMP Playground. This step lets you create, preview, and send your AMP emails directly to your account for testing.

• Whitelist a Dummy Email Address. This step enables you to send and test your AMP emails.

5. Validate your AMP email

After previewing and testing your AMP emails, your work doesn't stop here. Patience, please. The last step before sending your emails is to validate them.

First, understand that AMP emails depend greatly on the AMP Js library. This gives your email recipients various components for interactive content and dynamic experiences.

So why do you have to validate emails? Actually, your email providers will require you to do this once you access the library. After all, email security is and will always be a top priority!

6. Go ahead and Start sending AMP emails

At last, you are now ready to send the actual AMP emails. But hold your horses! Before doing so, add a new MIME part to the MIME tree so your emails will appear as they are. Otherwise, they will look like the regular emails you send.

At this point, you can now send AMP emails for your marketing campaign. But note: monitoring and measuring the effectiveness of your campaigns should be a part of your process. Take the following steps below:

• Set key performance indicators. Some critical metrics for email marketing include customer engagement, lead generation, and sales conversion.

• Monitor your email activities. For what? Track your potential and existing customers and check if your AMP email types work.

• Make some changes. Only when necessary! Adjust and improve your marketing approach, whether sending forms, conducting surveys, or providing rewards for conversion.

With all these steps and tips, you’re just a step away from a successful email marketing campaign.

Final Words

The use of emails in business and marketing shows no signs of stopping. The AMP integration has even made them more beneficial in more ways than one. Suffice it to say this email innovation has become more dynamic, personalized, responsive, and interactive.

Your course of action? Go beyond the traditional emails and take advantage of AMP emails instead. Capitalize on their practical uses, from setting interactive calendars to embedding forms and surveys to holding events. By doing so, you’ll reap many of its potential benefits—enhanced personalization, improved customer experience, and increased conversion.

As early as now, align your business goals and strategies with the future of interactive email marketing. That will ultimately give you a competitive advantage in business!

Ready to take your email marketing campaign to the next level? Debounce provides an email validation tool with remarkable features and seamless integrations. Get in touch with us today to see how we can help!