Are you looking for a Mailchimp alternative?
Mailchimp is a popular email marketing platform, but its lengthy customer service response times and arbitrary rules have flaws.
Also, Mailchimp announced an 11%+ price increase for existing users from February 2022. On top of that, they heavily reduced their free plan in August of the same year. Add that to their continuous decline in the quality of service, and you’ll see why many email users want to switch from Mailchimp.
The good news is that many email marketing platforms offer better service, features, and more affordable prices.
We've compiled a list of the best Mailchimp alternatives for 2023. To create this list, we compared dozens of competitors across various data points, including features, pricing, user reviews, and free plans.
Alternatives To Mailchimp: Price Comparison Table
|
Email service provider |
Free plan/trial |
Pricing |
|
Mailchimp |
Yes |
$11 per month per 500 contacts |
|
Sender |
Yes |
$10 per month per 2500 subscribers |
|
NotifyVisitors |
Yes |
$60 per month per 10,000 subscribers |
|
Sendinblue |
Yes |
$25 per month for up to 20,000 emails |
|
HubSpot |
Yes |
$50 per month per 1000 contacts |
|
Omnisend |
Yes |
$16 per month for up to 6,000 emails |
|
Zoho |
Yes |
$3 per month per 500 contacts |
|
Drip |
14-day free trial |
$39 per month per 2500 contacts |
|
Moosend |
30-day free trial |
$9 per month per 500 subscribers |
|
GetResponse |
Yes |
$19 per month per 1000 contacts |
|
MailerLite |
Yes |
$10 per month per 1000 subscribers |
What Should You Consider When Choosing Alternatives to Mailchimp?
You can easily be overwhelmed by the different tools when comparing email marketing platforms, especially if you’re new to email marketing. But here are some aspects to consider to narrow down the options:
How Many Subscribers Does Your Email List Have?
Most email marketing services charge based on the number of subscribers you have. It's easy to be sucked in by cheap base plans only to see prices skyrocket once you reach 1000 subscribers.
That’s where you must plan ahead. Don't simply disregard the higher pricing tiers. Will the price change still fit your budget as your list grows? Or would you prefer a more adaptable, scalable option based on the volume of emails rather than the number of contacts?
What Features Are Important to Your Business?
Do you need a simple email marketing tool or an ‘all-in-one’ pro tool with additional marketing capabilities?
All-in-one platforms are ideal for centralizing your marketing operations and cutting down on marketing expenses. You'll also save a significant amount of time switching between tools.
As more email providers expand into multichannel offerings, it's worth considering what you can do beyond email.
What’s Your Skill Level as an Email Marketer?
Do you need a basic tool or something more advanced?
Many small businesses are simply looking for efficiency, simplicity, and affordability. The most basic email package will suffice if you fall into this category.
However, if you're a seasoned marketer or more interested in tech, you'll probably want a more sophisticated tool with advanced automation, segmentation, and analytics capabilities.
What Types of Emails Will You Send, and How Often?
Will you be sending transactional email campaigns, promotional emails, or both?
Most email service providers differ in how they cater to and charge for transactional emails.
For example, Sender lets you manage transactional and promotional emails on the same plan. Others charge transactional emails as an add-on, while some (like Constant Contact) don't offer any transactional email service.
If transactional emails are crucial to your business success, you should check how a potential email service provider manages such emails and determine how much it’ll cost you.
Best Mailchimp Alternatives
Let’s look at the nine email marketing services and understand why we think they’re the best Mailchimp alternatives:
- Sender — Best for email and SMS marketing.
- NotifyVisitors — Great marketing automation software tools
- Sendinblue — Great email testing features.
- HubSpot — In-built CRM capabilities.
- Zoho Campaigns — Best for Leads and customer management.
- Drip — Best for experience engagement.
- Moosend — Flexible automation and segmentation.
- Constant Contact — Excellent customer support.
- GetResponse — Various email design options.
- MailerLite — Decent email deliverability.
1. Sender
Sender is the most affordable of the Mailchimp alternatives on the market.
The email platform helps you create email newsletters easily using its extensive library of ready-to-send email templates. You can also use the drag-and-drop design tool to create branded emails without writing a single line of code.
You can also use the automation builder module with robust conditional flows to generate a series of email and SMS steps. These steps can be triggered based on user-defined conditions such as product purchase, cart abandonment, email opens, link clicks, and more.
Its segmentation feature allows you to categorize subscribers based on basic information, custom fields, and engagement.
Sender allows you to choose from various highly-responsive popups or embeddable forms, customize them, and deploy them on your website and landing pages. With Sender's SMS capabilities, you can easily sync your emails and text messages as one-off broadcasts or schedule them later in a few clicks.
Sender also integrates with top CRMs, content management systems, and e-commerce platforms such as Shopify, Magento, WordPress, PrestaShop, and WooCommerce.
Key Features:
- SMS marketing
- Marketing automation workflows
- Email builder and ready-to-send templates
- Segmentation and personalization
- Email analytics
- CMS platforms (WordPress, Magento)
- Ecommerce integration (Shopify, WooCommerce)
Pricing: Free Forever plan with limited features. Premium plans start at $10 per month per 2500 subscribers.
2. NotifyVisitors
NotifyVisitors is an excellent alternative to MailChimp, offering features such as segmentation & targeting, AI-based recommendations, automated campaigns and analytics & reporting. NotifyVisitors allows businesses to create custom segments based on customer profiles and target them with relevant messages.
It also uses AI to personalize user experiences with the right content automatically. Automated emails, SMS, push notifications and in-app messages can be set up to reach users at the right time. Finally, detailed analytics and insights can be used to track campaign performance.
Features
- Segmentation & Targeting
- Drag and drop content editor
- Automated campaigns
- Analytics & Reporting
Pricing: NotifyVisitors offers a free plan. Paid plan starts from $60 per month.
3. Sendinblue
Sendinblue is a robust email and SMS marketing platform for businesses. It has advanced features for creating email newsletters, email marketing automation, landing pages, SMS campaigns, live chat, Facebook ads, and more.
It also has a sleek, mobile-friendly email builder with many high-quality templates and offers behavioral targeting, numerous integrations, unlimited contact uploads, and a sales CRM.
Its sales CRM is top-notch and allows users to track every customer interaction.
As a free user, you can have various segmentation options, real-time reporting and analytics, and email and SMS personalization options.
With its simple user interface and unique SMS marketing options, this email service platform is a good Mailchimp alternative.
Key Features:
- Mobile-friendly email editor
- Sales CRM for easier contact management
- SMS marketing
- Professional email segmentation
- Customizable signup forms
- Workflow editor for automation
Pricing: Free plan with limited features. Premium plans start at $25 per month for up to 20,000 emails.
4. HubSpot
HubSpot is a comprehensive marketing platform that provides businesses with a suite of advanced functionalities that are specifically designed to help them succeed in today's competitive market. The platform's all-in-one approach means that businesses can access a range of tools and features from a single platform, saving time and effort while maximizing efficiency. One of the key features of HubSpot's marketing platform is its CRM, which helps businesses to manage their customer relationships and interactions. The platform also includes powerful email marketing tools that enable businesses to create and send targeted email campaigns to their customers. Additionally, HubSpot provides automated workflows that allow businesses to streamline their marketing processes and save time on repetitive tasks. Another important platform aspect is its website builder, which enables businesses to create professional-looking websites without needing technical expertise. The platform also offers a range of sales tools that can help businesses close more deals and an operations hub that provides a centralized location for managing all aspects of a business's operations.
HubSpot email marketing uses personalization data from their advanced CRM and marketing automation to help you deliver personalized user experiences.
As a result, you can design detailed email campaigns that give each contact a personalized experience based on the data you’ve collected within the CRM and boost sales and conversions.
You can create if/then logic in your automated email sequences so each contact gets an email based on their experience with your brand. Their email platform offers all the features you'd expect, such as drip email campaigns, autoresponders, landing pages, and A/B testing.
HubSpot also includes popups, live chat, calling solutions, contact forms, and other growth tools to grow your subscriber list. A popup builder refers to a tool or feature that enables users to create and customize popups within their customer relationship management (CRM) software. Popups are small windows that appear on top of a website or application, designed to capture the user's attention and prompt them to take a specific action, such as subscribing to a newsletter, filling out a form, or making a purchase. Popup builders in CRM allow users to create and customize these popups to match their brand's aesthetic and messaging, as well as to track and analyze their performance in terms of conversion rates and engagement. By using a popup builder in CRM, businesses can increase their website's conversion rates, capture more leads, and improve their overall customer engagement.
It seamlessly integrates with WooCommerce, WordPress, Magento, webinar and eCommerce platforms, various social media tools, and everything else you require to get more email subscribers.
Key Features:
- Email analytics and health insights
- List segmentation
- Email comparison reporting
- Personalization (content, subject lines, attachments, links, and calls-to-action)
- Marketing automation workflows
- A/B testing
Pricing: Free plan with limited features. Premium plans start at $50 per month per 1000 contacts.
5. Omnisend
Omnisend is a marketing automation platform that enables eCommerce brands to grow their subscriber lists and send emails, text messages, and push notifications. It also has advanced segmentation options, ready-made templates for emails and signup forms, and automated workflows for welcome messages, cart abandonment, post-purchase marketing, and more.
The service easily integrates with every central eCommerce platform, so it takes no time to get your marketing campaigns ready to sell.
Plus, you get a great suite of easy-to-use features, including drag-and-drop email & forms builders, many pre-designed email templates, dozens of pre-built automation workflows, and much more. This makes Omnisend one of the best Mailchimp alternatives, especially for e-commerce merchants and marketers.
Key Features:
- Drag-and-drop email & form builders
- Pre-built automation workflows
- Unlimited audience segmentation
- Seamless integration with eCommerce platforms
- 24/7 email & live chat customer support, even on the free plan
Pricing: Free plan with unlimited features. Premium plans start at $16 per month for up to 6,000 emails.
6. Zoho Campaigns
Zoho offers a complete suite of cloud software that includes bookkeeping for small businesses, as well as other essential tools like CRM, team email, HR management, docs, and spreadsheets. With affordable pricing, Zoho empowers small businesses from the ground up, and Zoho Campaigns is just one part of this comprehensive solution.
You can also use it to manage your entire social media and email marketing processes, from managing your subscriber lists to sending stunning email campaigns and tracking their performance.
It has a drag-and-drop email editor with customizable designs to create workflows to automate communications and track information directly into an integrated Zoho or third-party CRM.
Key Features:
- Drag-and-drop email editor with customizable template designs
- Native Zoho CRM integration
- A/B testing
- Segmentation and personalization
- Marketing automation workflows
- Email analytics
- eCommerce integration and behavioral targeting
- Multi-user accounts
- Social media posting
Pricing: Free plan with limited features. Premium plans start at $3 per month per 500 contacts.
7. Drip
Drip is a popular email marketing software for eCommerce businesses. It offers multi-channel touch-points to help you reach your customers by email and SMS.
In addition, it helps you store and manage subscribers based on their interactions with your website. The API script also enables you to collect user information and store it in events, tags, and custom fields.
In addition, their automation workflow builder lets you automate contacting customers during times that'll make the most impact based on their behavior during the buying journey.
It provides deep behavior-based customer segmentation and personalization. As a result, you can target your customers more effectively and intuitively. Additionally, it has pre-built playbooks such as abandoned cart and welcome series, making it simple to get started with Drip.
With advanced personalization, you can use customer data to create product recommendations, custom discount codes, price-drop notifications, and more.
Drip also has integrations with eCommerce solutions like BigCommerce, WooCommerce, and Shopify to help you boost sales.
Key Features:
- Sales CRM
- Email builder and ready-to-use templates
- Ecommerce integration / Behavioral targeting (Shopify, WooCommerce, Magento)
- Revenue/ROI reporting
- Segmentation and personalization
- Email analytics
- A/B testing
- Marketing automation workflows
Pricing: Free 14-day trial with limited features. Premium plans start at $39 per month per 2500 contacts.
8. Moosend
Moosend is one of the best email marketing software for small businesses because it offers various features at minimal costs. It has a low learning curve, so it’s ideal for both beginners and pro email marketers.
The tool has an advanced drag-and-drop email builder and customizable templates to create your email campaigns. Not only that, but Moosend allows you to preview your campaigns on various devices before sending them to your subscribers.
Moosend also enables you to run spam and delivery tests to ensure your contact list gets your emails.
On top of that, it offers you advanced email automation tools to segment your email list, automate your marketing campaigns, and deliver hyper-personalized content to convert your audience. The real-time analytics and reports will also enable you to measure your email performance and optimize your marketing strategy.
Key Features:
- Drag-and-drop email builder and customizable templates
- Marketing automation workflows
- Landing page builder
- Segmentation and personalization
- eCommerce integration and behavioral targeting
- Weather-based recommendations
- Real-time analytics and reports
Pricing: Free 30-day trial with limited features. Premium plans start at $9 per month per 500 subscribers.
9. Constant Contact
Constant Contact is one of the best email marketing platforms for nonprofits and small businesses. It enables you to create professional email newsletters in minutes using an easy-to-use drag-and-drop editor.
The email platform offers you all the essential features, such as tracking email deliverability, managing email lists, and opening rates. Its stunning reports show you how effective your email marketing campaigns are.
Constant Contact provides basic email automation features that allow you to send trigger emails based on user behavior, welcome messages to new subscribers, and resend emails to non-openers.
It also makes it easy to do A/B testing, so you can see how various content features, such as subject lines, are performing for further optimization.
Constant Contact also has built-in tools for eCommerce businesses to help them reach their existing customers. You can also create donation pages for nonprofits, surveys and polls, dynamic sign-up forms, and more.
Its unmatched support with live chat, email, community support, phone calls, and a vast library of helpful resources makes it an excellent Mailchimp alternative.
It's also ideal for WordPress since it integrates with popular WordPress plugins like WPForms, OptinMonster, and more.
Key Features:
- Easy-to-use drag-and-drop editor
- A/B split testing
- Resend to non-openers
- 24/7 support with live chat, email, community support, and phone calls
- Integration with popular WordPress plugins
Pricing: 60-day free trial. Premium plans start at $45 per month per 500 contacts.
10. GetResponse
GetResponse is an excellent email marketing platform for businesses of all sizes. It offers various features to help you nurture leads and make sales, including autoresponders, A/B testing, conversion funnels, and webinars.
It has unique eCommerce-related features, such as pre-made campaign funnels that use targeted content to move leads to purchases.
On top of that, it offers a powerful email builder and landing page creator with mobile-responsive designs and email opt-in forms to help you with lead generation.
You can customize its landing page creator to simultaneously target different customer segments. Customers who click through each segment-relevant message you send find a landing page tailored to their needs. As a result, you can boost conversions and sales.
The email service platform also provides A/B split testing features, integrations to your favorite apps, lead nurturing CRM, and advanced segmentation options.
GetResponse offers 24/7 access to its Customer Success Team through live chat or email for any support or questions you may have.
Key Features:
- Drag-and-drop email creator
- A/B split testing
- Automated email sequences
- Professionally-designed email templates
- Lead nurturing CRM
- Advanced segmentation and personalization
Pricing: Free plan with limited features. Premium plans start at $19 per month per 1000 contacts.
11. MailerLite
MailerLite is a powerful email marketing service that's a great alternative to Mailchimp. With its drag-and-drop email editor and automation builder, you can create beautiful emails that engage your subscribers.
You can also use popups, landing pages, or embedded signup forms to capture leads. With the free plan's ten landing pages, you can easily create a professional-looking website that captures leads and converts them into subscribers.
It also offers the option of creating PDF brochures you can share amongst customers to enhance your marketing efforts.
MailerLite has powerful email automation, segmentation, and personalization features that help you target the right users at the right time. You can also run A/B tests or analyze your marketing efforts with its built-in real-time reporting tools to improve your campaigns.
Key Features:
- Drag-and-drop email editor
- Rich text and HTML editor
- Landing page builder and popup signup forms
- Segmentation and personalization
- eCommerce integration and behavioral targeting
- A/B testing and analytics
- Simple reporting dashboard
- Click maps
- Time zone scheduling
Pricing: Free plan with limited features. Premium plans start at $10 per month per 1000 subscribers.
Switch to the Best Alternatives for Mailchimp
We hope this guide has enabled you to see where you can get the best value for money with Mailchimp alternatives. Leverage free plans and trials to get a feel for the email marketing software. You'll quickly notice the differences and discover your own preferences. Are there other Mailchimp alternatives you’ve found helpful that we haven't included in this article?
Share the post with your answer.
