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Bounce Handling

What is the meaning of Bounce Handling?

Most ESPs and mail-sending platforms offer bounce handling as a means of managing bounced emails. It is advisable to get the feature if you want to manage and process bounced emails effectively.

In the bulk mail space, bounce handling describes the process of what to do with future email to addresses that have not accepted one or more emails.
Most ESPs and senders segregate bounces into two categories: hard and soft.

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