from
Permission is a clear and express approval where a recipient actively requests the sender to include their email address on a list. Obtaining permission is crucial for successful email marketing campaigns; there are different ways to achieve this.
One way is to ask new users to check a box while signing up, confirming their interest in receiving your emails. Another method is to request leads to enter their email addresses in a form indicating their interest in receiving your promotions and updates. Lastly, collecting permission can be done by asking attendees at a conference to write their email addresses on a list to enable future communication.
In all these situations, the individual is aware of what they are signing up for, knows you, and why they submit their email address. Consequently, they will not be surprised to see your email and are likelier to open such emails.
On the other hand, sending unsolicited emails can hurt your sending reputation. Recipients may react negatively to the email, leading to a poor engagement rate, which can harm future email campaigns. It is essential to respect the privacy and preferences of your audience and only send emails to those who have provided explicit permission to do so.
There are various other ways to obtain permission for email marketing campaigns. Here are a few examples:
Ultimately, the key to obtaining permission is to be transparent and upfront about what users can expect from your emails and to offer real value in exchange for their subscription.
Discover more