from
In email marketing, “Above the Fold” refers to the top portion of an email message that is visible to the recipient without scrolling.
It’s also sometimes called “Above the Scroll,” as it’s the part of the email that’s immediately visible when the message is opened.
The content that appears Above the Fold is particularly important because it’s the first thing the recipient sees, and it’s what makes the initial impression. This includes the subject line, sender information, and any images or text that appear at the top of the email.
The call-to-action (CTA) is perhaps the most important element to include Above the Fold because it’s what drives the recipient to take action. A clear and compelling CTA can encourage the recipient to click through to a landing page, make a purchase, or sign up for a newsletter. However, it’s important to keep in mind that what appears Above the Fold can vary depending on a number of factors. The size of the recipient’s screen, the email client they’re using, and the device or browser they’re using can all impact what appears Above the Fold.
To ensure that your email message is effective, it’s important to consider these factors and design your email with them in mind. For example, you may want to use a responsive design that adjusts to the size of the recipient’s screen, or you may want to test your email across different devices and email clients to ensure that it looks and functions as intended.
Ultimately, the goal of designing an effective email message is to engage the recipient and drive them to take action. By focusing on the content and CTAs that appear Above the Fold, you can make a strong impression and increase the likelihood of conversion.
Discover more