Sunset Policy

What is Sunset Policy?

Sunset Policy describes specified criteria when an email marketer concludes that an email address is inactive, hence suppressing it from commercial emails in the future. A key component of a sunset policy is the length of time an email address stays without engagement.

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• A Record
• Email Verification
• Conversion Rate
• Abuse Emails
• Deliverable
• Sender Policy Framework (SPF)
• Segment
• Denial-of-Service Attack or List-Bomb Attack