Complaints

What is the meaning of Complaints?

When a recipient marks an email as “spam” after receiving it in their mail client, the sender gets an automatic message notifying them that a recipient sees their mail as spam. The total number of such feedback messages is called complaints. It is an email-centric metric that can adversely affect your sender reputation.

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• Role-based emails
• Allowlist
• Accept-All
• General Data Protection Regulation (GDPR)
• Spamhaus
• Simple Mail Transfer Protocol (SMTP)
• Bounce Handling
• Bounce Rate