Complaints

What is the meaning of Complaints?

When a recipient marks an email as “spam” after receiving it in their mail client, the sender gets an automatic message notifying them that a recipient sees their mail as spam. The total number of such feedback messages is called complaints. It is an email-centric metric that can adversely affect your sender reputation.

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• Segment
• Compliance
• Everything List
• Simple Mail Transfer Protocol (SMTP)
• Subscriber
• Google Postmaster Tools (GPT)
• Bounce
• Blocklist