Complaints

What is the meaning of Complaints?

When a recipient marks an email as “spam” after receiving it in their mail client, the sender gets an automatic message notifying them that a recipient sees their mail as spam. The total number of such feedback messages is called complaints. It is an email-centric metric that can adversely affect your sender reputation.

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• WHOIS
• Merge Fields
• Above the Fold
• Unsolicited Commercial Emails (UCE)
• Snowshoeing
• Alias
• Opt-In
• Blast