Are you using influencers for brand awareness? If not, here are some statistics that may interest you. You fall in the 7% who are not utilizing them. A 2019 report shows that 93% of marketers actively use influencer marketing.
The average ROI for every dollar you spend gives you back $18. 80% of consumers buy a product because an influencer recommended it.
Without a doubt, influences will continue to impact marketing strategies in the future. But, the challenge is finding the right influencer for your brand. The next is finding a way to connect with them so that you get them on board.
Our article will show you how to craft the perfect outreach email for influencers. So what do you need to know?
Outreach Email for Influencers: How to Craft Them
An outreach email allows you to connect with influencers or others for collaboration purposes. Follow our step guide below to craft the perfect one.
Determine Your Influencer Marketing Goals
Do not go into the process of looking for an influencer without sound clarity. What goals do you want to achieve with the influencer? Do you for example want them for link-building purposes?
Those who provide this service utilize the authority and trust the followers have in the influencers. Backlinking to their sites exposes you to a broad audience base. It increases the chances of building an organic audience.
What are you offering them in return? Some influences work for cash, while others, product, discounts, or recognition. The latter is ideal if you do not have enough cash in your budget.
Identify the Influencer You Want To Work With
The influencer you opt to work with can make or break your brand. Focus on:
- Relevance - avoid going for an influencer just because they have managed to attain the label. Look for one who has relevance to your industry. It determines the kind of followers they have, which will benefit you. If, for example, you sell baby products, a motor industry influencer may not be the right one for you
- Reach - How many followers do they have? Ideally, the more, the better.
- Engagement - What level of engagement does the influencer have with his followers? When you check out some videos, you will notice the influencer actively answers, comments, or likes feedback. That engagement will be critical when they are pushing your brand.
At this stage, it is essential not to settle for one influencer. That influencer may turn you down. You will then have to go through the process of looking for another one.
Start Engaging With the Influencers
Once you narrow down the list of influencers, start the process of engaging. Follow them on their social media platforms. It helps establish a relationship. You also get to see how they operate.
Think About Your Messaging and Outline
Precisely what kind of message do you want to have in that outreach email? Your overall goal will be to onboard them. However, you must convince them as to why they would want to work with you. Your Marketing goals will have a significant role to play here. Are you looking for brand recognition? Do you want to collect leads? Are conversions part of the influencer’s role?
When Thinking About The Outline, Keep It Simple
The subject should be catchy and engaging - it helps increase the chances of the influencer opening the email
- Address the influencer by name.
- Avoid going into too much detail when writing the main body. Try and summarize your proposition within the first paragraph. If you capture it well, the influencer will want to read on.
- The influencer will be interested in one thing; what is in it for me? So, going into a long spiel about your company and products at this stage may be a waste of time. But do remember to put a link to your company website in the email. The influencer may want to check you out.
- But, you must have comprehensible expectations. Your goals should guide you when determining what you require from the influencer.
- Massage their ego a little if you must. Personalizing your email will let them know that you follow them. You will win more brownie points if you recognize some of the things they have done well. We’re impressed by the way you talked up product X. Your understanding of the subject and delivery was informative and very convincing. Be careful about too much flattery; you may end up sounding inauthentic.
- Please keep the tone professional. At the end of the day, it is a business proposal. Even if you want to inject some light tones or humor, do not go overboard.
If you find yourself exceeding 100 words within the main body, then you have too much information. It is time to start editing and rewording to bring down the word count.
Weeks have gone by, and still no response. There could be various reasons why.
Some people will just not read emails. Even if they did, they might have forgotten to respond. Imagine how much content they have to interact with daily. Your email may have even ended up in junk mail. Here are some things you can do.
Use their platforms, since you already follow them, to alert them you sent an email.
Send a follow-up email
Depending on your industry, send them a package containing your products.
Be prepared for some disappointment. Not all influencers will give you positive feedback. Some may be too busy to take on more work. Others may have no interest in what you have to offer. However, with persistence and patience, you will eventually get the right influencer for your brand.
Collaborating with the right influencer will have a significant impact on your marketing activities. Take your time to research the one you want to work with. They must be relevant to your industry because it determines the type of followers they have. See how many followers the influencers have and how they interact with them.
Tip: You may also read How to End an Email by Lindsay Kramer.
When crafting the perfect Outreach email for influencers, follow the tips above. Convince the influencer to work with you. Show how they would benefit from the partnership. However, be clear about your expectations from the very beginning.