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Brand Indicators for Message Identification (BIMI) is a powerful tool that allows brands to increase their visibility and credibility in email communication. By incorporating their logo into their emails, brands can enhance their brand recognition and differentiate themselves from other senders.
BIMI is a standardized system that works by verifying sender information and displaying the brand’s logo in supported email clients.
To implement BIMI, a brand must have already implemented DKIM, DMARC, and SPF. These three methods of verifying sender information help to confirm the identity of the sender, and BIMI takes this verification a step further by displaying the sender’s logo.
The BIMI record is a text file that follows a specific format and is located on the sender’s servers. When a recipient receives an email, their email service checks the BIMI text file and its host server to confirm the sender’s identity. If the verification is successful, the email service will retrieve the sender’s logo from the location specified in the BIMI record and display it in the receiver’s inbox.
BIMI offers several benefits to brands. Firstly, it helps to increase brand recognition and brand trust by displaying the sender’s logo in the receiver’s inbox. Secondly, it can increase the chances of DMARC adoption and authentication alignment, which helps to prevent email spoofing and phishing attacks. Finally, it can also improve email deliverability and engagement rates by increasing the visibility of the brand’s emails and reducing the chances of them being marked as spam.
However, it’s important to note that BIMI is not yet widely supported by all email clients. Currently, only a few email providers, such as Yahoo and Gmail, support BIMI. As such, brands may not see the benefits of BIMI until it becomes more widely adopted. Nonetheless, implementing BIMI is a step in the right direction towards enhancing brand recognition and credibility in email communication.
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