Bulk Folder

What is the meaning of Bulk Folder?

All spammy emails or spam end up in a particular area of the ISP or mailbox client—this is the bulk folder or the junk folder, or the spam folder. Every rejected, or undelivered mail ends up in the recipient’s bulk folder rather than their inbox. The recipient does not read nor engage such emails, so they do not contribute positively to your email marketing efforts.

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