Click-to-Open Rate

What is the meaning of Click-to-Open Rate?

This is another percentage email metric. But it estimates the number of clicks against the number of opens.

The Click-to-Open Rate measures the performance of the content, design, and message of an email. It also reveals whether an email convinces the recipient to take the desired action.

Click-to-open rate is the opposite of click-through rate – the former is the number of clicks out of the number of opens, rather than the number of emails that get to the recipients’ inboxes. It is a more accurate measure of how the design and message resonated with the target audience, after all, the clicks here are only from recipients that opened and read through the email.

Discover more

• Domain-Based Message Authentication, Reporting, and Conformance (DMARC)
• Transactional Email
• Spoofing
• Mail Bombing
• Blacklist
• Complaints
• Reply-To-Address
• Deliverability Rate