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Click-to-Open Rate

What is the meaning of Click-to-Open Rate?

This is another percentage email metric. But it estimates the number of clicks against the number of opens.

The Click-to-Open Rate measures the performance of the content, design, and message of an email. It also reveals whether an email convinces the recipient to take the desired action.

Click-to-open rate is the opposite of click-through rate – the former is the number of clicks out of the number of opens, rather than the number of emails that get to the recipients’ inboxes. It is a more accurate measure of how the design and message resonated with the target audience, after all, the clicks here are only from recipients that opened and read through the email.

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