Dynamic Content

What is Dynamic Content?

When an email content changes from one recipient to another in line with a set of data extensions or variables present in a marketer’s audience base, such content is dynamic content. Dynamic content allows for a streamlined message that suits your targeted audience. It may indicate suggested items, attributes, personas, past purchases, and other tailored content.

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• Dedicated IP Address
• Simple Mail Transfer Protocol (SMTP)
• Bounce
• Email Prefix
• Delivered Email
• Domain-Based Message Authentication, Reporting, and Conformance (DMARC)
• Deliverable
• Feedback Loop (FBL)