Unique Open Rate

What is the meaning of Unique Open Rate?

The unique open rate of a campaign refers to the percentage of unique emails recipients open against the number of emails delivered. Even if a single subscriber opens the same email multiple times, it is estimated as one unique open.

You may also read: How to Increase Email Open Rate and Convert Subscribers into Customers?

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• Unsubscribe
• Whitelist
• Throttling
• Explicit Consent
• Canadian Anti-Spam Legislation (CASL)
• Feedback Loop (FBL)
• Unique Open Rate
• Subscriber