These enacted regulations compel organizations and individuals to send commercial electronic messages to obtain express consent from all Canadian recipients. It helps to minimize spam, phishing, viruses, and similar malicious threats.
Since its establishment in 2014, the CASL has performed its role of reinforcing email marketing best practices and minimizing spam and similar issues. CASL addresses issues like phishing, theft, the deliberate or indeliberate spread of malicious software or malware – trojans, worms, and viruses.
CASL has achieved significant feats over the years. For instance, the number of global 100 spamming organizations found in Canada dropped from seven to two between 2014 and 2017. With the CASL in place, companies have been forced to ensure discipline when managing their electronic marketing programs. This has led to a significant increase in the click-through and open rates of marketing emails, and a corresponding drop in bounce rates.
The number of commercial electronic messages that get to their intended recipients increased by 11% in Canada between 2014 and 2017 (10% more than the average global increase). The number of commercial emails opened and read also increased by 6% (11% more than the United States’ rates).
Thanks to the CASL, Canada can now actively share information and contribute to global enforcement actions. The country is currently in memorandums of understandings with 12 agencies spread across 8 countries and in international agreements with 4 countries.