Explicit Consent

What is the meaning of Explicit Consent?

When an email subscriber opts-in manually and permits you to add them to your email program, they have given you explicit content. For instance, asking a subscriber to click a checkbox to consent to receive an email on completing a sign-up form is the same as asking for their explicit content. It is the safest method of seeking an opt-in and permission from a new subscriber.

Discover more

← Back to the glossary index
Copy link