Sunset Policy

What is Sunset Policy?

Sunset Policy describes specified criteria when an email marketer concludes that an email address is inactive, hence suppressing it from commercial emails in the future. A key component of a sunset policy is the length of time an email address stays without engagement.

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• Click-to-Open Rate
• IP Address
• Mail Transfer Agent (MTA)
• Blocklist
• Delivery Rate
• Dedicated IP Address
• Confirmed Opt-In
• Confirmation Email