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When an Email Service Provider (ESP) blocks a sender from sending an email, it means that the sender has violated the ESP’s email-sending policies or standards. This could be due to various reasons, such as sending spammy content, sending to invalid email addresses, or having a high bounce rate. When a sender is blocked, they are expected to comply with the ESP’s monitoring standards before they are unblocked.
Compliance with the ESP’s monitoring standards usually involves identifying and correcting the issues that caused the block in the first place. For instance, if the block was due to a high bounce rate, the sender may need to clean up their email list to remove invalid email addresses and spam traps. Alternatively, if the block was due to sending spammy content, the sender may need to modify their email content to comply with the ESP’s policies.
If an ESP has blocked you, taking corrective action immediately is important. Being blocked can have severe consequences on your email deliverability and brand reputation. It’s crucial to identify the cause of the block and take appropriate corrective action to ensure that it doesn’t happen again.
In conclusion, being blocked by an ESP can have severe consequences on your email marketing efforts. To avoid being blocked, following email marketing best practices and complying with the ESP’s policies and standards is crucial. If you get blocked, it’s important to take corrective action as soon as possible and comply with the ESP’s monitoring standards to unblock your account.
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