In email marketing, having a reliable and effective infrastructure is critical to ensuring your emails reach subscribers’ inboxes. The physical components and hardware involved in email sending are collectively called the infrastructure.
Infrastructure in email marketing refers to the hardware, software, and network components that are used to send, receive, and manage email communications.
Let’s take a closer look at each of these components:
SMTP: Simple Mail Transfer Protocol (SMTP) is the standard protocol used for sending emails over the Internet. SMTP servers are responsible for sending email messages from your email service provider to your subscribers’ email servers. Configuring your SMTP settings correctly is important to ensure your emails are delivered successfully.
Domains: A domain is a unique identifier representing your website and email addresses. Your domain name is used in the sender address of your emails, and it can affect your email deliverability. Choosing a reputable domain name with a good sender reputation is important.
IPs: An IP address is a unique numerical identifier assigned to each device connected to the internet. In email marketing, your IP address sends emails to your subscribers. Your IP address can affect your email deliverability, and it is important to maintain a good sender reputation by following best practices and avoiding spam complaints.
MTA: A Mail Transfer Agent (MTA) is responsible for routing emails between different email servers. An MTA ensures that emails are delivered to the correct email server and handles email delivery errors.
In addition to these components, other factors can affect your email infrastructure, such as email authentication protocols like SPF, DKIM, and DMARC, which help verify the authenticity of your emails and prevent email fraud.
Overall, a reliable email infrastructure is critical to ensuring the success of your email marketing campaign. Understanding the components involved and following best practices is important to maintain a good sender reputation and maximize your email deliverability rate.
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