Panel data refers to the process of obtaining data from end-user mailboxes through the integration of free email applications while sharing pseudonymous, aggregate data in return. This approach typically involves email subscribers who have opted-in to webmail plugins and free mail applications, which serve as the first part of the sender’s database.
However, there are concerns regarding how senders notify their users about collecting and utilizing their data in this context. It’s important for senders to be transparent and clear about their data collection practices and to obtain explicit consent from their users.
Despite these reservations, panel data can provide valuable insights to help businesses better understand their target audience and improve their marketing strategies. By collecting and analyzing data from a large pool of users, businesses can identify trends and patterns that can inform their decision-making processes and lead to more effective marketing campaigns.
Here are a few examples of how panel data has been used successfully in marketing campaigns:
Overall, panel data can provide valuable insights to help businesses make more informed decisions and improve their marketing efforts.