Reply-To-Address

What is the meaning of Reply-To-Address?

When subscribers respond to a marketing email, the replies go to the reply-to-address inbox. The subscriber doesn’t see the actual destination when replying because the address is usually masked. The reply-to-address is not always the same as the sender’s email address. It is advisable to monitor the inbox or alias properly to identify subscribers’ replies that need action quickly.

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• Complaints
• Email Prefix
• Safe List
• Compliance
• Explicit Consent
• Unsubscribe
• Canonical Name (CNAME)
• List-Unsubscribe