List Rental

What is the meaning of List Rental?

When an email marketer contracts a third party to help them send email messages to their list in the bid to increase their reach, the tactic is called list rental. It is not one of the best practices in email marketing because it targets subscribers without their consent.

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• BIMI
• Opt-In
• Email Append
• Dedicated IP Address
• Feedback Loop (FBL)
• Return Path Address
• Complaints
• Sender Policy Framework (SPF)